In one importnt embodiment ,not only are the useful materials or mixtures thereod to be used as the coating composition corresponding components from the field of wetting agents detergents and /or cleaning products .In this embodiment ,the carrier beads themselves are also formed at least partly and preferably at least predominantly from useful materials for wetting agents detergents and/or clening products which have been converted into the dry material by drying of a free-flowing ,more particularly water-containing preparation in superheated steam .According to the invention ,the dried carrier beads are preferably present as soilds at temperatures in the range from about 100℃ to 110℃ and preferably at temperature in the range up to about 120℃,their plasticity and surface tackiness being limited by a suitable choice and sombination of the components forming the carrier beads to such an extent that there is no significant adhesion of the particles to one another and/or within their open-pored inner structure,even under the conditions of xeposure to the superheated steam.Accordingly, the teaching according to the invention ensures that the special ,highly porous structure of the dry material initially accumulating during the drying with superheated steam is fixed in such a way that it remains instact under the unavoidable mechanical stress to which such granular material is exposed in the form of pressure and mutual contact.even at elevated temperatures and optionally in the presence of superheated steam.